Guides
How a Pitch Is Read: What an Editor Does with Your Email
What an arts editor does with a pitch in the first minute: the subject line, the three decisions, silence, follow-ups, exclusives and embarg…
All Articles
Top Stories
Flagship coverage, festival reporting, criticism and editorial strategy
Press & Pitching Desk
Discipline-specific playbooks for pitching arts editors, curators, magazines and critics
Guides
How to Pitch Photography: A Guide for Photographers
How photographers pitch: a series instead of a portfolio, the picture editor, releases, file sizes, exclusives and eight submissions pages c…
Guides
How to Pitch Sculpture and Installation to the Press
How sculptors pitch: photographs that carry scale, figures an editor can quote, public commissions, temporary works and seven submissions pa…
Guides
How to Pitch an Essay: A Guide for Non-Fiction Authors
How non-fiction authors pitch an essay: a claim instead of a subject, sources an editor can open, extracts and rights, and ten submissions p…
Guides
How to Pitch Poetry: A Guide for Poets
How poets submit: reading windows, simultaneous submissions, what counts as published, readings city by city, and nine submissions pages che…
Guides
How to Approach a Gallery or a Curator
What galleries say about submissions on their own pages, what to prepare, how to write to a curator, and what to settle in writing. Ten page…
Guides
How to Pitch the Arts Press: A Guide for Publicists
A working system for arts publicists: building a list for each project, the tracker, releases that get used, copy approval and 18 submission…
Guides
How to Pitch Your Music to the Press: A Guide for Bands
How bands pitch a release: the calendar worked back from release day, premieres, the press kit, tour dates city by city and 10 submissions p…
Guides
How to Pitch Your Book to the Press: A Guide for Writers
How novelists and short-story writers pitch: three different requests, the publication calendar, essays, book tours and 12 submissions pages…
Culture, Visual Arts & Criticism
In-depth essays on translation, visual storytelling, music press kits and critic portfolios
Guides
How to Include Translated Work in a Portfolio
To include translated work in a portfolio, give each translation its own entry that names the original title and author, the source and…
Personal Branding
Portfolio site vs Instagram for photographers
One you own, one you rent. What each is genuinely good at, and how to run both without duplicating work.
Personal Branding
What belongs in a musician's online press kit
Bookers and journalists decide in under a minute. A practical guide to the one page that has to do that work.
Creator Economy
The writer's portfolio page
Editors spend under a minute on your links. What a working writer's portfolio page must show first, what to cut, and how to keep it alive.
Writing & Publishing Craft
Editorial architecture, domain authority, structured archives and reader-first typography
Guides
How to Tag Writing Samples on a Portfolio
To tag writing samples on a portfolio, decide first on a small, fixed set of categories (usually by format, such as reviews, features and…
Guides
How to Choose a Domain for an Author Website
Choose a domain for an author website by starting with the name readers see on your covers and bylines, picking an extension people…
Guides
How to Use Schema Markup on an Author Website
To use schema markup on an author website, describe yourself once with Person markup on your about page (wrapped in ProfilePage), mark up…
Guides
How to Organise Clips by Publication for a Writing Portfolio
To organise clips by publication, give every outlet you have written for more than once its own heading, add one line saying what you did…
Guides
How to Reduce Friction on an Author Site
To reduce friction on an author site, remove anything that stands between a visitor's reason for coming and the page that satisfies it:…
Guides
How to Build a Quiet Reading Experience Online
To build a quiet reading experience online, give your text one comfortable column of no more than about 80 characters per line, line…
Guides
How to Use a Link Page for a Book Launch
To use a link page for a book launch, build one short page around the new title, put the cover and a single main buy or pre-order link at…
Guides
How to Organise a Writer's Link Page
To organise a writer's link page, put the one link that serves your current goal at the top, group everything else under three or four…
Creator Economy & Audience Growth
How independent writers, critics and artists build durable direct audiences
Creator Economy
One-page site or link page - decision guide
Do you need a full website, a one-pager, or just a well-built link page? A sober decision guide for creators who would rather make work than…
Creator Economy
The link-in-bio playbook for artists
One link, one page, every platform: how artists, critics and cultural creators turn a bio link into a portfolio, mailing list and sales chan…
Personal Branding
Digital footprint for grants and residencies
Juries google applicants. How artists and writers curate what selection committees find: press, portfolio, socials and the one link that tie…
Audience Growth
Newsletter or social feed - what first
Algorithms change, mailing lists stay. An honest comparison of owned vs rented audiences for artists, critics and writers deciding where to…
Personal Branding
The person who cannot be found
Search for someone with no public profile and the internet fills the gap with guesswork. The case for one accurate page you control.
Audience Growth
Beyond the Link: How to Turn Your Bio Page into a Conversion Engine
Your bio link isn't just a list; it's a destination. We break down the tactics used by leading creators to drive real engagement from a single link.
Desk Reference & Handbooks
Essential reference manuals from the UniBlog editorial archive
Creator Economy
The contact page: making it easy to hire or commission you
People who want to work with you leave when the next step is unclear. Fix the last page first.
Personal Branding
The portfolio case study: how to present one project properly
Twelve thumbnails say less than one project told from brief to result.
Personal Branding
How to write an artist statement that actually gets read
Most statements are written to sound serious. The useful ones are written to be understood.
Personal Branding
Link-in-bio analytics: four numbers worth watching
Most creators either ignore their numbers or drown in them. Four measurements answer almost everything.
Personal Branding
A curator's online presence
Curatorial credibility is cumulative and checkable. Your site should make it easy to check.
Personal Branding
SEO basics for artist portfolios
You do not need to game anything. You need your pages to say plainly what they show.
Personal Branding
What journalists need from your press page
A good press page answers the questions a reporter is about to email you. Here is the checklist.
UniBlog Link Pages
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For writers, critics & cultural voices
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